Fe’nix Del Sur Case Study
Read the Fe’nix Del Sur Case Study on pages 77-79. Answer the five questions listed below in essay format. Your response should be a minimum of 500 words. You are required to use at least your textbook as source material. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations using APA format.
1. Use the DECIDE process to evaluate one of the decisions Fe’nix Del Sur is faced with.
2. What are the four analytical categories to examine when formulating a case analysis? Apply the
categories to the Fe’nix Del Sur case.
3. What is the market for Fe’nix Del Sur? How is that market currently being segmented?
4. What are the possible target markets being considered by Fe’nix Del Sur?
5. What is Fe’nix’s distinctive competency?
2 pages and the title to be Fe’nix Del Sur Case Study.
at least 8 citations.
at least 2 references
(including the text). Please list the text as a reference.
Kerin, R., & Peterson, R. (2010). Strategic marketing problems: Cases and comments (12th ed.). Upper Saddle River, NJ: Prentice Hall.
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