Essentials For Marketers And Marketing Communications

Essentials For Marketers And Marketing Communications
This task relates to your first lecture and refers specifically to lecture slide 19: ‘Creating Customer Value.’ Visit one of these web sites:
Consider how one of these companies is creating customer value. Consider the perceived benefits versus the perceived sacrifice.
Use the headings on the diagram on slide 19 to guide you. This task should only be one side of A4. Ensure you write your name and student number on the top of your document, along with the title of the task before submitting.
Perceived benefits
Product benefits
Service benefits
Service benefits
Relational benefits
Image benefits
Perceived sacrifice
Monetary costs
Time costs
Energy costs
Psychological costs
Perceived risks

 

HR Training Class

 HR Training Class
Assignment: HR Training Class
Imagine that you are a member of the HR department of a small retail company and upper management has asked you to create a new employee customer service training class for all new employees.
Write a six (6) pages paper in which you:
1. Justify the use of a needs assessment of your company’s proposed employee customer service training, stressing five (5) ways in which such an assessment would expose any existing performance deficiencies.
2. Develop a customer service training implementation plan and determine the method of training (i.e., presentation, discussion, case study, discovery, role play, simulation, modeling, or on-the-job training).
3. Justify why you selected the training method that you did.
4. Propose two (2) ways to motivate an employee who has no interest in attending a training class.
5. Develop a survey to collect feedback from the employees who attend the training.
6. Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

You are an Investment Analyst

You are an Investment Analyst
As the CFO of your corporation, you are in charge of preparing and analyzing financial statements that will be presented to potential investors and creditors. However, before you can present the financial statements to investors and creditors, you need to prepare the financial statements with supporting analysis. Select one (1) pair of the following companies to conduct your financial statement analysis.
• Pepsi versus Coca Cola, or
• Amazon versus eBay
Write an eight (8) page paper in which you:
1. Analyze each company’s history, product / services, major customers, major suppliers, and leadership, and provide a synopsis of each company.
2. Identify three (3) profitability ratios that creditors may be interested in. Calculate the ratio for each company, and prepare a report to summarize your findings on the financial health of each company. Also, recommend to management the manner in which they can improve each of the three (3) ratios identified.
3. Summarize at least two (2) news events (this may include mergers, acquisitions, or political issues) that occurred from 2012 to the present day, and analyze the impact that these events had on each company’s financial statements. Indicate the primary way in which the merger, acquisition or political issues influence potential investors’ and creditors’ perception of both companies.
4. Analyze each company’s income statement over the past two (2) years, and determine which company outperformed the other. Suggest a way in which the lagging company can improve its income. Support your suggestion with a specific analysis.
5. Analyze each company’s balance sheet. Prepare a vertical analysis for each company, interpret the results, and write a financial report. Also, suggest the manner in which the company that is not performing well can improve its balance sheet in order for it to be attractive to potential investors.
6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

How Businesses Should Adapt their strategies to Cope with Mobile Consumers Today

How Businesses Should Adapt their strategies to Cope with Mobile Consumers Today
– A focus on a specific business sector whose customers
are using mobile phones (B2C – Business to consumer)
– Business sectors: retail, electronics
– Type of applications:location-based apps and advertising. For example: UBER, car sharing ,public transportation, nearby restaurants, nearby attractions and hotels etc…
The idea is mainly localization and apps that include information and propositions depending on real-time location.
The following are instructions from my tutor:
1- comprehensive literature review to support your research – establish current level of knowledge – confirm gap in knowledge that your work is going to address
2- establish methodology – what methods are you going to use for primary research – why this method – who are your respondents – establish interview/questionnaire/focus group questions as appropriate on basis of issues arising from your literature review
3- conduct research
4- analyse findings with reference to previous studies as identified in the literature review – establish themes/trends
5- conclusions plus recommendations – actions business should take – recommendations for future research to build on/extend your work

Feasibility Study of a Complex Residential Compound

Feasibility Study of a Complex Residential Compound
A feasibility study a complex residential compound. It is supposed to house at least 50 families, these families are foreigners in the city of AlKhobar, Saudi Arabia. It has to have a nursery, supermarket, gym, and leisure facilities. All of these facilities together will make a fulfilled residential area which will meet the standards of Aramco’s residential compound. The difference is that you have to be an employee in Aramco to live there, in this compound you just have to meet specific standards. These standards include the monthly income, the nationality, and so on. We are looking to do a minor city in a big city. The project total cost is around $200,000,000.00.

Personal Statement for CIA Pastry School

Personal Statement for CIA Pastry School
Please answer each of the following questions. Each response must be a minimum of 100 words.
1. Please describe an experience when you realized that you had a passion for the foodservice/hospitality industry. It could be a dining, work, or cooking experience, or a proud food/beverage accomplishment.
2. What are your career plans for the first five years after graduating from CIA? How will your CIA education support these plans?
3. Please let us know about your work experience, whether in the foodservice industry or another field, your extracurricular activities while in school, and organizations to which you belong. Be sure to include any leadership roles you had in these experiences.

Capital Budgeting Proposal

Capital Budgeting Proposal
Choose a U.S. based, publically-held, and exchange traded Multi National Corporation (MNC). Determine an international business investment that the firm would likely pursue. Assume the CFO of the firm suggests that you (Manager of the firm) write a letter to him/her describing the planned investment.
Prepare an introductory letter outlining the investment idea. The letter should layout details about the proposed business including why it is needed, why it will succeed (profit, sales, costs, etc), and how it fits into the firm’s current operations and expertise. The letter should also discuss the cultural, legal, and agency issues of the country where the investment is planned. The letter should be between 400 – 500 words (approximately 2 pages double spaced).
The company is Apple, Inc. The place of investment is Dubai, UAE.

Understanding the role of market research and the many methods for conducting market research will be valuable for your work in this class and others in your program. Learning from Subject Matter

 unit four
  Understanding the role of market research and the many methods for conducting market research will  be valuable for your work in this class and others in your program. Learning from Subject Matter
  Experts (SME) in market research is the focus of this week’s Assignment and Discussion.
 For this Assignment you will be:
 • reviewing the information in this week’s readings and sources you identify in your own (reading material infor is at the bottom)
 research.
 • Identifying areas about market research that are particularly interesting to you or that you would like to know more about.
 • Creating a set of 3-6 questions using the information you have gained in your readings and  research that will help you gain a greater understanding of these areas.
 • Identifying a market research professional or a company where a representative can talk to you in more detail about the market research process. For some ideas on how you can  identify a market research professional or company view the short video:
 Talk with your current employer and see if there is a department in your company that  performs this function.
 • Talk with family and friends
 • Use the social media and networking sites, i.e., Facebook and LinkedIn, etc.
 • Look for companies that conduct market research and contact them
 •Conducting an interview with a market research professional or a company representative.
 • Using the results of this research to determine how it can be applied to the Marketplace  Simulation.
 You will post the results of your work in a 3-4 page APA formatted paper, not including cover and reference page,
 Grading Rubric
 Criteria Maximum Points
 1. Provide an overview of Market Research using this  week’s readings and at least two other  academically credible sources you identify in your  own research
 2. Identify at least two areas of market research  and/or data gathering/analysis techniques that you  want to learn more about. Describe why these are  of interest to you
 3. Create a set of questions to use in an interview  using the results of your research and readings 15
 4. Identify a market research professional or a company where a representative can talk to you in  more detail about the market research process 10
 5. Complete the interview and write up the results
 6. Conclude by explaining how you can apply this  information to increase your success in the  Marketplace Simulation 10
 7. Writing style, grammar, APA format, and citation  style compliance
 Reading material
 Bont, C., & Hamersveld, M. (2007). Market research handbook. Chichester, West Sussex, England: John Wiley & Sons. Chapter 4: The Market Research Process. Page 99-128. Available from 
 Cadle, J., Paul, D., & Turner, P. (2010). Business analysis techniques: 72 essential tools for success. Swindon, England: British Informatics Society Limited (BISL).Technique 13 and 20. Available from ?^B&bookid=41308&chunkid=377456929&rowid=106&refid=VQWK7
 Duboff, R. S. (2011). The market research magic is gone. Marketing Management, 20(4), 45-46. Boyer, K., Fohlich, M. T., & Hult, G. M. (2005). Extending the supply chain. American Management Association International. CHAPTER 7: Marketing–Tapping Customers’ Latent Desires. (pp. 155-169). International.

A business case for hotel project

A business case for hotel project
  This is a hypothetical hotel project, please read a book “Zwikael, O.Y. & Smyrk, J.R. 2011. Project Management for the Creation of Organisational Value. London: Springer.” since it is important for this report writing. you must complete the report as following:
 A Suggested Template: The Business Case
 1. Introduction
 1.1. Purpose of document. In most cases this will simply confirm that the purpose of the document is threefold: to support a funding decision, to establish the project’s key parameters and to brief key stakeholders.
 1.2. Overview of the project. Outline the project by briefly discussing the  ‘‘shape’’ of the proposed initiative.
 1.3. Project appraisal. Summary of benefits, disbenefits, costs and risk exposure.
 2. Business context
 2.1. Background. What led to this project?
 2.2. Rationale and Strategic fit. Why this particular project at this particular time? How does this project fit into the organisation’s strategic or policy framework, and how does it rank amongst competing initiatives?
 2.3. Organisational impact statement. What impact will the work of this project have on the organisation (especially demands for internal resources), and how will that impact be managed?
 2.4. Scenario analysis. Where appropriate, discuss the ‘‘Now’’, ‘‘No’’ and ‘‘Yes’’ scenarios.
 2.5. Analysis of options. What options (if any) were considered for the exercise? How were they ranked? Why is this the preferred option?
 2.6. Related projects and programmes. To what projects and programmes is this one related, and how will those links be managed?
 Three relationships are of interest: projects on which this one depends, projects that are interdependent with this one, projects that will depend on this one.
 2.7. Assumptions and constraints. What values of key variables and conditions have been assumed? What constraints have been imposed on the project? What are the implications for the business case of changes in each of these?
 3. Project Definition
 3.1. Statement of scope
 Project objective. A short statement that answers the question ‘‘Why is this project being funded’’
 List of target outcomes. A simple list, supported below with definitions of each item.
 List of committed outputs. A simple list, each item is defined below with a list of critical fitness-for-purpose features.
 3.2. Outcomes definition. A table in which:
 Columns are associated with target outcomes.
 Rows with the (seven) attributes used to define a target outcome.
 3.3. Undesirable Outcomes (optional). List, identify impactees and outline management programme.
 3.4. Outputs definition. For each output, there is a list of its critical fitness-for-purpose features.
 3.5. Excluded outputs (optional). Sometimes the scoping process generates expectations of outputs that are eventually culled from the scoping statement. In those cases, it may be helpful to display another list of outputs that are not in scope.
 3.6. Utilisation map
 3.7. Utilisation storyboards
 3.8. Financial appraisal. Analysis of cashflows from the perspective of the funder.
 4. Stakeholder analysis. Supported with a Stakeholder Register
 5. Project Governance. Supported with: a governance model and role definitions for key players
 6. High-level plan
 6.1. Preliminary workplan. This includes a schedule of major milestones.
 Estimates of duration should be based on assumed levels of resourcing and qualified with clear statements about their reliability, typically by showing ranges.
 6.2. Resource plan and budget. The amount of resources and the budget required to complete the work of the project. These estimates should also be qualified with clear statements about their reliability, typically by showing ranges.
 7. Issues and risks
 7.1. Critical risks. Based on a Risk report.
 7.2. Key issues. Based on an Issues report.
 8. Recommended approach to planning
 A high level outline of how the planning phase will be approached and managed.

BIA and recovery strategies

 BIA and recovery strategies
  the assignment profile for this is suncor and you have to talk about business impact analysis and recovery strategies. from with in the assignment business profile which is suncor