Essentials For Marketers And Marketing Communications

Essentials For Marketers And Marketing Communications
This task relates to your first lecture and refers specifically to lecture slide 19: ‘Creating Customer Value.’ Visit one of these web sites:
Consider how one of these companies is creating customer value. Consider the perceived benefits versus the perceived sacrifice.
Use the headings on the diagram on slide 19 to guide you. This task should only be one side of A4. Ensure you write your name and student number on the top of your document, along with the title of the task before submitting.
Perceived benefits
Product benefits
Service benefits
Service benefits
Relational benefits
Image benefits
Perceived sacrifice
Monetary costs
Time costs
Energy costs
Psychological costs
Perceived risks


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