Marketing

Marketing
Please first read the Wall Street Journal article(Palladium, Platinum’s Cheaper Sister, Makes a Bid for Love)
After reading the article, please answer the following two questions. Only high-quality work will be graded.
1. What are the key dimensions for evaluating precious metals used in jewelry?
2. What happens to the perceptual map of precious metals when price is introduced as a third dimension? In other words, when we create a value map, what changes take place to the relative positions of platinum and palladium?