Public Relations – A “Media Audit” report, regarding a LOCAL AUSTRALIAN organisation dealing with a public relations issue RECENTLY , STRICTLY AFTER JANUARY 5, 2015. For instance “Cadbury has announced its bars will be reduced in sizes, but
The assessment description is thoroughly explained under the file attached to the account named “PR Learning Guide”, under the section “Assessment 2: Media Audit” page 10. The instructions are to be followed EXACTLY as per required in the marking criteria High Distinction list on page 13 of the guide.
This report is to be at a bachelor’s degree level, communication student.
attach a sample Media Audit as well, which you can follow as a guide. However in total there needs to be 1000 words all together.
APA referencing is required, as well as in-text referencing. The line spacing needs to be 1.5, and fonts in size 12 Times New Roman.
Please include headings, sub headings, table of contents and graphs for the Media coverage report section. The neater and the most organised, the better!
Please contact me for any additional questions and feel free to communicate with me throughout the whole process.
Please make sure the public relations issue, has happened after January 5th 2015. For example as the case study you can focus on Cadbury, which just announced on Feb 3rd, that they will be reducing their chocolate bars, whereas their prices will remain the same. This has caused an outrage with their customers and as a result the shareholders will also be affected by the issue.
Then for example if you pick this topic, you can search on Asutralian online news websites (e.g. SBS, ABC, news.com.au,news.yahoo.com.au, Sydney morning herald and so on) for any articles which have covered the issue.
Then you will make the list into a table including all the information required (ie Article headline, author, date, URL/website). Next, you will need to find out what each of these online news websites’s circulation number has been in 2014-2015, meaning how many audiences will read the particular paper.
All the above will be shown in graph format as shown in the sample media audit paper.