I sent the attached proposal to my professor and I got some advise. Please reframe the proposal like described below:
My advice would be that you reframe the proposal in the way outlined below – you can write a slightly shorter proposal than the one you have produced – and that you then submit an application so that it can be assessed and more formal feedback given. I think the adviuce offered here is very good and would enable you to do what you want to do, but in a way that would be far more manageable and lead to a good PhD.
I do hope this is helpful and all best wishes
please find below:
The museum interior design (overall) positively influences visitors’ satisfaction in Saudi Arabian national Museums leading to their increased visitation. This is difficult to answer but could be reframed: ‘How do Saudi’s respond to modern architecture and interior design? How can these elements of museum provision be used to increase visitation?’ This then translates into an hypothesis: As Saudi society opens up to international influences and gains greater voice on the world stage, Saudi’s are changing their views on the value of architecture and design, and these in turn might be keys to increasing museum visitation.
The research objectives are also difficult to measure and expose a number of risks. So could be, in answer to the above:
How do Saudi’s respond to modern architecture and design? Do they value it? Has this changed? Do they see it as a means to extract tourists or is it being valued as a new and developing aspect of Saudi society and taste?
What have been the influences of Saudi design in museums and public spaces? What have been the reasons for developing modern architecture and design (internationalism, functionalism, aesthetics, modernisation, symbolism)?
Do museum directors etc. see a particular role for architecture and design in national museums? – national museums tend possess particular sets of values that affect how architecture and design is used e.g. symbolism and internationalism tend to be important.
What is the visitor response to existing museum spaces?
And so on…
More focused methods can then be developed directly from each of these subsidiary questions. So it looks to me that interviews and questionnaires in a number of architectural spaces. For example, the most impressive modern architecture, rather than just choosing the museum. A lot of this could be addressed through a rather large and varied series of qualitative interviews. The thesis could begin with some history of architectural and design development, and broader theoretical understanding of the roles of space, architecture etc in the establishment of national museums. The remainder, however, could follow a social science model of reporting results, discussion, conclusion.
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